I’ve heard public relations described as the human side of marketing. Marketing is selling a company or product by using impressive images and enticing ads. Public relations sells their product by appealing to human emotions and logic. They get their client in and out of the public eye, monitor their image, and implement damage control when needed.
Public relations deals with communication between groups. More often than not, public relations professionals are the liaisons of communication between their client, whether that be a person or organization, and the groups that benefit them. Networking, image, event planning, use of media all play into the job description. PR professions have one hand directing traffic in an organization, and the other on the ground feeling for earthquakes that could damage their client.
Great letter Danica, I really liked your definition of what PR representitives do. I even learned a little. Keep it up.
ReplyDeleteHi Danica-
ReplyDeleteI have to say, that analogy at the end was pretty spot on. You were able to simplify the definition of PR without losing any of the meat, very readable.
great analogy to end the simple yet to the point letter!
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