From the humble beginnings of the numa-numa dance and the star wars kid, viral videos have become somewhat of a phenomenon in online culture.
What constitutes a viral video?
http://socialtimes.com/what-makes-a-video-viral_b61409
A million views on a video is, to be put simply, a lot. However, videos that hit one-million views only to level off are not the videos that are remembered. YouTube expert Kevin Nalty puts it; “a video I submit is “viral” if it gets more than 5 million views in a 3-7 day period". He uses President Obama’s White House Correspondents’ Dinner comedy routine as an example, which was viewed over 7.2 million times the first WEEK it was uploaded.
Number of hits alone do not make a video viral, it is the excitement and frenzy feel it creates. If people are watching it and people are talking about it, then more people are naturally going to watch it and keep talking. The interest level of the video is the stimulant for how long the "buzz" surrounding it will last.
The longevity of the cycle of talked about videos add to the notorious "viral" title. Do the vidoes create a lasting "spin-off", if you will? People still joke about Gingers, thanks in part to the angry ginger video, (something I, as a ginger, am specifically bitter towards..). It has stuck, making camp in popular culture
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