Social Media: The Big Seven

Twitter has proven that one-hundred and forty characters and a user base of 200 million can put you on the map. Real time communication has affected nearly every professional field. Marketing in particular has been reshaped by the ability to communicate with an entities’ audience directly and immediately. The doors of privacy and silence have been ripped from their hinges and the user-friendly welcome wagon bearing tweets and freebies has strolled in. Companies and individuals are now expected to communicate in Twitter real time. TechCrunch recently reported that there are now 200 Million tweets a day, up from 65 million a day a year ago. Clearly, Twitter has proven itself as a force to be reckoned with.

13 Mind-Bending Social Media Marketing Statistics by Kipp Bodnar gives mildly creepy statistics on just how quickly social media is becoming mainstream communication.
http://blog.hubspot.com/blog/tabid/6307/bid/23865/13-Mind-Bending-Social-Media-Marketing-Statistics.aspx

The fact of the matter is that the vast majority of information being sent out into cyber-everywhere is noise. Sorry Kris Jenner/Kardashian, but I don’t want to read in awful shrt hnd (short hand for short hand) how excited you are to eat at some restaurant you’re shamelessly endorsing. To make it in social media, you need something to say and an audience that wants to hear it.
   Maybe I Should Shut Up: How to be Heard on Twitter by Andi Putra at http://www.webmarketerdepot.com/maybe-i-should-shut-up-how-to-be-heard-in-twitter/
 addresses the basic Twitter ettiquette that can translate into loyal followers and less unfollowings due to garbage thrown from your account onto the general public. Be kind, recycle, have something of importance to say. In a social media world where everyone has soapbox, you need a strategy to get your voice heard by the people you want to hear it.

Twitter has given us the opportunity to build a relationship with the people and forces that share our interests. Positive relationships can build our reputations and provide chances for success, while negative relationships can burn bridges and stiffle opportunities.